Most recent business move from Kodak cameras iconic brand licensing to other companies that JK Imaging. By agreement between the two parties, then JK Imaging Kodak will be using the name for a variety of devices.
Not just any digital camera, but the brand will also be used in the camera and projector portable videopocket. Kodak said, consumers will be able to see the brand's products in the second quarter of this year.
Kodak, inventor of the digital camera technology in 1970, said in February that as part of its Chapter 11 bankruptcy protection, they would be out of business consumer digital photography.
Kodak spokesman, Krista Gleason also add that there are a number of partners who intend to obtain a license brandnya. Finally, this license also fell to a company based in California.
Not on the value of financial means for this deal. "Our decision to license the brand is known globally - from Eastman Kodak Company Kodak is appropriate," said CEO Joe Atick Imaging JK quoted from PetaPixel
Title Post: Kodak cameras iconic brand licensing to other companies
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Rating: 100% based on 99998 ratings. 5 user reviews.
Author: Unknown
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